Created in 2015 and then launched in Asia and the United States, Genesis, Hyundai’s premium brand, is now arriving in Europe. With the G80 sedan and the GV80 SUV to start….
Small event: a new car brand arrives in Europe ! Created in November 2015 and launched internationally (in Asia then in the United States), Genesis, the branche premium de Hyundai, finally arrives on the markets of the Old Continent.
The firm will carry out its first steps in Europe in June with two models : the G80 sedan and the GV80 SUV, competitors of the BMW 5 Series and X5 for example. Two other vehicles will follow shortly after in a lower segment (that of the 3 and X3 Series): the G70 and GV70.
Then, during the first year of the brand’s presence, they are three electric modelswhich will join the lineup, which will include the zero-emission G80 which was recently presented at the auto show in Shanghai, China. In all, the European catalog of Genesis will thus count 7 vehicles by summer 2022.
The first markets served will be England, Germany and Switzerland. The brand will sell its vehicles online but also directly via high-end points of sale established initially in London, Munich and Zurich. Other countries – including France? – should be concerned subsequently.
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