Categories: News

Renault Sport is now called Alpine Cars!

As announced last January by Luca de Meo during the presentation of its “Renaulution” strategic plan, Renault Sport becomes Alpine Cars.

Since May 1, Renault Sport is not anymore. It is now under the entity Alpine Cars that the Renault group will continue to offer sports models.

Luca de Meo, Renault’s new managing director, announced the changes for the brand during the presentation of its “Renaultution” strategic plan last January. It is therefore now effective.

Alpine becomes the only sports label of the group

In fact, the entire Renault group is now organized into “business units”. We thus find Renault, Dacia / Lada, Mobilize, a new brand dedicated to mobility, and finally Alpine, which will include all of the group’s sports models.

These changes had already been initiated by the Formula 1 team, namely Renault F1 Team, which had changed its name to become Alpine F1 Team. Henceforth, the entire Renault Sport department has taken over the name Alpine.

The boss of Alpine, Laurent Rossi indicates that: “As part of the reorganization of Renault Group by brand, it is essential that the different entities that make up the Business Unit each bear the Alpine name and embody the values ​​and ambitions of the brand. Alpine aims to be a premium sports brand at the forefront of innovation and technology. Alpine Cars with its expertise and experience in sports vehicles is a trump card in achieving our goals ”.

The “RS” range is no longer

This is a pivotal moment for the firm, which will therefore not renew its “Renault Sport” models. Exit a possible new Clio RS and the future Mégane RS, which will probably see its future sporty version accommodate an electric motor under its hood. Because yes, the future Alpine Cars ‘sports’ models will all be electric ! Three models are already announced: a city car, a compact crossover and a sports coupe …

It remains to be seen whether future models will succeed in seducing fans of the RS range, accustomed to the harsh sounds of their engines. And may the current owners of an RS model be reassured, in parallel with the development of the new Alpine range, “the teams in place will continue to provide existing support to RS customers and to the network. Renault announces.

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