Categories: News

advertisements in our cars?

According to a recent patent filing, Ford is working on ways to display advertising on the screen of its infotainment systems.

Ford recently filed a patent with the USPTO (United States Patent and Trademark Office), which details a way ofdisplay advertisements to occupants of a car, directly on the infotainment system screen, based on actual advertising billboards already encountered on the road. This display system would use the car’s cameras to memorize the crossed panels, and reproduce them within the car’s touchscreen, along with links and interactive information.

Increasingly intrusive advertisements

Although Ford’s intentions are not yet entirely clear on the matter, the patent is accompanied by an illustrative image, which shows a window displaying the photo of a hot dog with fries, accompanied by a address, a telephone number, as well as the possibility of ordering. We can then imagine the scenario of a motorist passing near a fast food restaurant: the car would then offer to guide him to this restaurant, while offering him the possibility of ordering his meal before picking it up.

Car manufacturers regularly file numerous patents in order to protect their Technological innovations, but that does not necessarily mean that these features will be deployed in practice in their production vehicles. For example, the PSA Group (Stellantis) is the champion of patents filed in France, in multiple areas such as engines, connected services and autonomous driving systems.

Even if we are more and more used to being exposed to advertisements in our daily life, and these are often displayed in return for a free service, like the sponsored advertisements of the Waze community navigation application, it is not certain that advertisements directly disseminated by an automobile manufacturer is an idea warmly welcomed by its customers … Unless Ford offers a more attractive price for its vehicles, in exchange for the display of advertisements on board?

Source : USPTO

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