Land Rover has teamed up with Airbnb to offer an extraordinary experience: traveling the roads of Italy with the new Defender, and staying in a mobile home made for the occasion.
The health crisis has changed the travel desires and priorities of Europeans: Land Rover has understood this and is proposing for this summer 2021 (from May to September) a new escape experience for nature lovers, discover ten of the most beautiful landscapes of Italy… With on one side, the new Land Rover Defender Hybrid, and on the other, a eco-sustainable mobile home produced in partnership with Airbnb.
Of course, it will be difficult to send the candidates for these trips to travel the roads of Italy at the wheel of a Defender towing behind it a huge mobile home … The latter will in fact be installed by Airbnb in places selected for the occasion, for stays lasting four days. Tuscany, Sicily, Sardinia, Dolomites, Piedmont… At the time of writing, nine of the ten dates scheduled have already been booked, proof of the success of the operation.
The lucky ones will then be able to enjoy a test drive of a new Land Rover Defender hybrid, which will allow them to come and stay in the Defender Eco Home : this one is as luxurious as it is eco-responsible, with its walls made of recycled fiberglass, which will give guests the feeling of spending the night in the heart of nature, its solar panels, natural fibers and eco-leathers for the furnishings, its recycled materials from grape processing waste, not to mention a ceiling covering capable of purifying the air.
The experience will also be complemented by culinary entertainment offered by Land Rover: people who have booked their stay in the Defender Eco Home via Airbnb will then be invited to enjoy a gourmet dinner, breakfast and a picnic with local products selected for the occasion.
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