The coronavirus has profoundly changed the habits and desires of the French to escape. The “van life” will be particularly popular on the vacation route this year.
After more than a year under the constraint of the coronavirus crisis, the French need an escape more than ever. According to a recent YouGov study for Ford, 74% of French people have new travel ideas, impacted by health measures and bans on traveling abroad.
They are also 64% to want to use the car, a motorhome or a van / campervan for their next vacation, because of their greater convenience (72%) and their safer health aspect (27%). These recreational vehicles tend to lose their “old-fashioned” image and furthermore see their clientele rejuvenate, young people see it as a cheaper way to go on vacation, while older people favor them for their greater safety.
From last year, sales of converted vans / vans grew by 20% in France, compared to 2019: a trend which is confirmed even more in this year 2021. In Europe, no less than 234,000 units of converted vans / vans were sold in 2020, an increase of 12%: a historical record. Motorhome sales are up 21%, with 160,000 units sold.
The blue oval manufacturer has anticipated this trend, and offers in stock at its dealerships more than 300 units of its Ford Transit Custom Nugget, a campervan designed in collaboration with Westfalia. Thus, customers who would like a new vehicle will not have to endure waiting times between order and delivery, which can sometimes reach a year. Consequently, with an increasingly vast offer and a strong increase in demand, the second-hand market has exploded, and rental has emerged as the alternative of choice.
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