Partner of the French Football Federation, Volkswagen is organizing a Drive-in at Clairefontaine on June 15 for the Blues’ first match at Euro 2020 against Germany.
As long-time partner of the French Football Federation (FFF), Volkswagen cannot miss such a resounding event as theEuro 2020, which is being held now and until July 11 across Europe. The brand has obviously understood this and does not hesitate to attach its image to that of the France team. Especially during special events.
This is how on the occasion of the first game of the Blues in the competition, on Tuesday June 15 against Germany, the firm will broadcast the meeting in the form of … Drive-in at Clairefontaine, within the “headquarters” of French football.
More than 60 guests will therefore have the chance to follow the match on a giant screen, comfortably installed on the front seats of 30 vehicles of the brand. Vehicles obviously electrified since in addition to being linked to the FFF, Volkswagen is also the mobility partner of the continental tournament. E-up !, Touareg, ID.3 and other ID.4 will be requisitioned for the event. “Tours of the Clairefontaine facilities and a large barbecue will also be organized upstream. », Specifies the manufacturer.
“Once again, the Volkswagen brand and the FFF, partners since 1is August 2014, demonstrate through this event their common desire to democratize access to more responsible mobility for as many people as possible. », Adds the manufacturer in a press release.
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