Dacia unveils its new visual identity. A new signature meant to reflect simplicity and robustness at the same time as the new ambitions of the Romanian brand.
It’s the fashion. And it is Dacia’s turn to give in to it. Like many manufacturers in recent months (Renault, Peugeot, Opel …), the Romanian manufacturer has decided to give itself a little boost by modifying its visual identity.
While the brand opens a new page in its history with the implementation of the Renaulution strategic plan, this new signature is modernize Dacia’s image and support a future move upmarket of the brand.
Already seen at the start of the year on the Bigster concept, the future big brother of the Duster, this new identity is reflected in the first place by a new logo. No more old “bottle opener” gray and blue soulless. From now on, the emblem of the brand is very much more stylized and refined. It consists of the simple letters D and C whose typography, very angular, must inspire simplicity, authenticity and robustness.
The name of the brand uses the same font, while the color changes to khaki-green to evoke proximity to natureand a more “outdoor”, more adventurous spirit.
“New logo, new emblem, new colors, new territory… but without denying its origins. », Explains Dacia. “If the recipe that makes the brand’s success remains the same, it is in a new light that it presents itself to reaffirm its values of simplicity, authenticity and robustness, always at the right price. “, Adds the firm.
This new visual and graphic universe will be gradually rolled out from June 2021 through various communication channels: the brand’s websites, advertising, brochures, etc. Dacia points of sale will switch from the start of 2022. As for vehicles, they will adopt this new identity in the second half of 2022. The restyled Duster, expected in the coming days, will therefore be devoid of it.
Discover Dacia’s new visual identity in video.
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