The British manufacturer MG Motor, owned by the Chinese group SAIC, becomes the new major partner of Olympique Lyonnais
Recently returned to the French market, the British manufacturer MG Motor, owned by the Chinese group Shanghai Automotive Industry Corporation (SAIC), continues to expand its presence in France.
For afford a little visibility and notoriety to the general public, the brand has just joined forces with the Olympique Lyonnais. From today and for the next three seasons, MG becomes the major partner of the Rhone club.
As such, MG will display son the shirt sleeve of the OL men’s team in Ligue 1 and in the European League from the 2021/2022 season.
Thanks to this partnership, the players of Jean-Michel Aulas will be able to discover the MG range, which includes among its ranks the Marvel R and ZS EV electric SUVs as well as the MG EHS Rechargeable hybrid SUV.
“We are honored to count MG Motor among our new partners. », Declared Jean-Michel Aulas, President of Olympique Lyonnais. “This collaboration with an iconic brand in the automotive world will allow us to achieve our common objectives of moving towards gentler mobility and reinforces our commitments in favor of a global environmental transition supported by all players in the sports world. “
“There are several reasons why we chose to work with Olympique Lyonnais. », Continued Xinyu Liu, boss of MG Motor France. “First of all, OL achieved excellent results in Ligue 1 and in European competitions. Second, OL supports the promotion of activities that respect the environment. MG also promotes renewable energies and tries to contribute to the protection of the environment in France and in Europe. On this aspect, we share a common goal. “, He explained.
Above all, this collaboration between the two brands will allow MG tosupport the planned development of its sales network in France, which has already opened 80 distributors in one year and is now targeting 100 to 120 points of sale by the end of 2021.
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