Categories: News

He uses an Audi RS6 to help in Germany, but Audi doesn’t like it

When Misha Charoudin decided to use an Audi RS6 to help the victims of the German floods, he drew the wrath of the manufacturer …

On July 15, torrential rain swept through western Germany and eastern Belgium, causing devastating floods. The most recent death toll shows 174 deaths for Germany alone. The affected region is that of the legendary Nürburgring circuit (and Spa-Francorchamps). And that’s why Misha Charoudin, a YouTuber specializing in the most famous track in the world, decided to put his activities on hold to assist disaster-stricken residents.

On the move on the day of the floods, he returns home to find his personal car destroyed. Fortunately, Audi has just lent him an RS6 for a promotional operation. When going to the devastated areas, Misha decides to take the wheel of the break of 600 ch. And over the next two weeks, the Audi RS6, Misha and his team will come to the aid of the surrounding villages every day. They evacuate the damaged houses, cleared the mud, sent volunteers. And in every video, in every social media post, theAudi RS6 is a star : Misha sells her qualities. Comfort, roominess, performance, fun, the overpowered station wagon seems to be theperfect tool for this occasion

– and at the same time recovers an unexpected advertising campaign.

Audi wants “an irreproachable state”

But there, Audi Germany does not see this story the same way. The brand broke an email to Misha Charoudin, to express its disagreement on the use of RS6, and concluded his message by “we sincerely hope that the car will be rendered in perfect condition« .

Understandable, when you know that the station wagon is sold more than € 135,000 in France. But what miss for brand communication! Audi could have benefited from the efforts of the youtubeur to highlight the reliability, performance, comfort and versatility of its star model.

Instead, the brand is now under a “bad buzz”, accused of not making an effort to help the victims of a disaster shaking Germany.

Read also :

fbq('init', '1074802596328068'); fbq('init','3856678577721467'); fbq('track', "PageView"); jQuery(document).on("change_item" , function(e, i) if(i == 11) fbq('track', "ViewContent");


Published by

Recent Posts

Use of second-hand spare parts: Are mechanics playing the game?

Repairers have an obligation to offer their customers second-hand parts, sold up to ten times…

11 hours ago

Peugeot: is their free consumption diagnosis relevant?

PHOTOS : DR PHOTOS : DR We are trying to get an appointment over the…

15 hours ago

Video: Chevrolet 350: Here is the fastest pick-up in the world!

Chevy 350 MPH? The fastest pickup ever built since…almost ever. It was designed by Shockley…

16 hours ago

40 new cars on trial!

In an automotive landscape in full recomposition, further complicated by an unprecedented geopolitical context, new…

19 hours ago

Skoda Afriq, the extreme Kamiq!

Students from the Skoda school looked into the Kamiq case. Result, the small SUV normally…

1 day ago

Video: Jacky Ickx makes an old F1 car roar through the streets of Monaco

Despite his 77 springs, we can say that the former Belgian driver still has a…

1 day ago

This website uses cookies.