Categories: News

what is the balance sheet?

The IAA Munich premiere is now over. If the organizers consider the event to be a great success, what is the real assessment of the first European show after the pandemic?

The premiere of the new IAA Mobility car show in Munich, which takes over from Frankfurt, was considered a great success by its organizers. Leading European car show since the start of the pandemic, the event hosted more than 400,000 visitors over a short week. Return these few days of the Munich fair.

Overall positive results

the Munich trade fair 2021 has already closed its doors. If the exhibition will only have been accessible to the public for 4 and a half days (opening at 2:00 p.m. on September 7), this still enabled a large number of visitors to come to the show, both physically and via the web. However, the attendance figures need to be qualified.

Indeed, the organizers counted nearly 400 000 participants in total, but this term includes both people who have visited physically on the various places of the IAA – namely the exhibition center and the city center – but also those which were connected to the online platform.

If the main theme of this show was the automobile, the organizers had also bet on a more global openness to mobility, by adding to the automotive world that of bikes ! And it worked: according to the organizers, 45% of visitors came to the show because they were mainly attracted by the world of bicycles.

A new concept appreciated by the public

According to surveys, most exhibitors and visitors liked the new concept of showing cars and, for the first time, bicycles all over the city and not just in exhibition halls. ” The mix of exhibitors and the opportunity to directly test new products was rated as particularly positive

“, Announced the organizers.

the boss of Daimler, Ola Källenius, said: “ The approach of bringing the salon to the city was very smart. “The IAA Munich was” a clear signal of change in the sector: a new trade fair, with a new concept, in a new city – and finally with guests again on site« .

A big present at the show, BMW was also satisfied: “ We draw a positive conclusion. IAA Mobility was an ideal platform to exchange ideas on sustainable mobility. »If you haven’t seen it yet, don’t miss our large format on BMW and its electric novelties.

Many builders were missing

If most German manufacturers were present, Bavarian soil obliges, it does not prevent that a large part of the other European manufacturers in particular were among the big absent ones of this new automobile meeting.

Among them, we find the Stellantis group, which brings together a very large number of well-represented brands, particularly in Europe. We think for example of Peugeot, Citroën, DS, Fiat, Opel, Jeep or Maserati and Alfa Romeo. The English brands or even the Japanese like Toyota were also among the big absent from the show.

Finally, Italian premium manufacturers were also not found in Munich, such as Ferrari Where Lamborghini for example. Regrettable absence it is often these popular manufacturers who play in favor of the attendance of these shows.

The IAA Munich has already given a new appointment date for the September 5, 2023 !

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