After 2020 and 2021, the Geneva Motor Show will not take place in 2022 either!
The new edition of Geneva Motor Show initially scheduled for next February, more precisely from the 19th to the 27th, has just been postponed to 2023. The organizers claim that the main reason would still be the Covid. But there is no doubt that the current semiconductor shortage, which upset the planning of builders, also tipped the scales.
the Geneva International Motor Show (GIMS), which was scheduled for this spring, will still have to wait. A wait repeated again after several cancellations: the third in a row.
As a reminder, this event at Geneva is a historical event, which started in 1905. It is part of the top 3 of the biggest car shows in the world. Welcoming close to 600,000 visitors every year. In 2019 during the last edition, it had made it possible to garner nearly 180 million euros.
It is clear that this new cancellation and postponement of the event weighs heavily.
However, the Covid and the shortage of semiconductors would not be the only two reasons for this turnaround. Indeed, the show admitted that there had also been several cancellations from Car manufacturers recently. In the wake of the health pandemic, which has disrupted consumer purchasing habits, the current semiconductor shortage has become a priority for automakers to resolve.
« Many exhibitors said the uncertainties caused by the Covid 19 pandemic did not allow them to make a firm commitment to attend the show in 2022” , said Sandro Mesquita, director of the show. To this is added, according to him, the flea crisis. ” The chip crisis will likely continue to impact the industry next year, with negative financial consequences for automakers. In light of these uncertain times, many brands have felt unable to make a firm commitment to a show that will take place in four months already. »
But behind this speech, perhaps hides another reality. That of the costs generated by a manufacturer to be present at such an event. More and more manufacturers are turning to digital highlighting of their new products. A simple, fast and above all less expensive way to present and communicate on the future of a brand. And this on a global scale without having to travel!
Considering all the circumstances, the postponement of the Geneva exhibition was therefore the most appropriate decision. Canceling the show is in the best interest of the car manufacturers as well as the public. Still according to Sandro Mesquita, the obstacles were far too high, both for the exhibitors, the visitors but also the journalists present on site.
The latter also declared that the format in question continued to develop, to make the experience as complete as possible for the future: “ We have already taken steps to move the platform forward and host an even more powerful show in 2023. »
Case to be continued, hoping for the Swiss trade fair that history will not repeat itself… Again.
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