Categories: News

Volkswagen sells SEATs at half price in China

With its Jetta brand exclusively reserved for China, Volkswagen is marketing SEAT models that have barely been redesigned and heavily sold off. A new example of rebadging or “badge-engineering”, which makes it possible to develop models at very low costs.

The Car manufacturers often redouble their efforts when it comes to market models in new markets without having to ensure heavy expenditure in research and development. The technique of rebadgeage (ou badge-engineering), namely the fact of hit with a new logo and distribute under a new brand already existing vehicles, is one of those methods regularly acclaimed for ” make novelty at low cost “. The champion in this area is undoubtedly General Motors, who at the time of his glory sometimes offered a model under 7 different brands, as was the case with SUV Captiva successively badged Chevrolet, Holden, Opel, Vauxhall, GMC, Isuzu and Saturn!

Chinese ambitions

On China, or Volkswagen is allied with the manufacturers FAW and SAIC, a new brand has, according to this principle, been launched last year, not offering only rebadged Volkswagen group vehicles, and baptized Jetta. If the name is familiar to us, it is because it is taken from eponymous model, four-door saloon for the Golf, which historically a box in the Middle Kingdom

, and whose notoriety is well established there. There is no question for Volkswagen to have developed the models of this new brand from scratch: the three models currently offered are only SEATs (brand belonging to Volkswagen) rebadged, barely made up and assembled on site in Chengdu.

Simple, but effective

The sedan Jetta VA3 is thus a real-fake SEAT Toledo, the SUV VS5 a SEAT Ateca, and the SUV VS7 a SEAT Tarraco. Clever! If the group doesn’t want to talk about Mark low cost, it is clear that in any case it is entry level cars, based on the most trivial and available finishes with a single engine (a 1.5L of 112hp on the sedan, and a 1.4 of 150hp on the two SUVs). Mainly targeting young people, their call price is very low : the most upscale version of the VS7 only costs 18 000 euros, against 35,000 euros for the entry-level Tarraco in France! At this price, we understand better the Volkswagen ambitions (who has already passed 385,000 since inception of the brand) : gain volume without too much effort, and without breaking the bank.

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