Toyota, currently the world’s second-largest manufacturer, has one of the most complex logos in the automotive world. We explain its history to you.
Toyota Motor Corporation has existed since 1937. This company has gradually become the Asian and even world benchmark in the automotive sector. She knew how to create iconic models like the Corolla, but above all got involved very early on in the development of clean technologies. How not to think about the Prius, icon of the mainstream hybrid car. In the meantime, discover the history of its logo.
It all starts in August 1937 when Kiichiro Toyoda and his cousin Eiji Toyoda found the company. The name ” Toyoda Was already used by the father of the first named in the textile industry. We must therefore find a solution and it seems ready-made. There is little realistic evidence regarding the choice of replace the “D” with a “T” but it would be a question of pronunciation and separation between private and professional life. Other sources say the name change was due to a public competition.
No matter, Toyota also needs a logo. This will take globally two different shapes – not to mention the name written in full – before becoming the one we know today.
The first emblem will remain valid until 1949. It simply symbolized the name of creatorof the mark in red letters within an intricate shape. It will then be replaced by the word “Toyoda”, this time written in Japanese, in a red circle. For the record, the logo remained as it is on the indoor market until 1989.
The current emblem is therefore present on the grille of all Toyota in the world, since 1989. It was introduced specifically to celebrate the 50 years of the brand and consolidate the brand image. In fact, most vehicles then only had one typographic logo in a very classic font.
Let us leave room for the meaning of these ellipses. The two overlapping symbolize respect for customers and the brand’s alliance with its loyalists, like a partnership. You can also see the Toyota “t” there. The emblem is complemented by a larger oval, encircling the other two to reflect globalization and innovation, according to the manufacturer.
Finally, you will be able to observe each letter of the Toyota brand by following the different lines of the logo. It will be much easier to explain it via the image and we imagine that this reference was intended by its creator.
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