Motorists are not willing to pay more for cars equipped with the latest technologies, according to a recent study published by Deloitte.
In recent years, the price of cars and their options has exploded, in particular due to the massive integration of new technologies state-of-the-art, both for comfort and the many driving assistance systems. But there is a catch: it seems that customers don’t want it.
Indeed, according to a recent international study by Deloitte entitled « Global Automotive Consumer Study 2022 »conducted on the internet in 25 countries and with more than 26,000 consumers, including 1,005 in France: with the exception of the Chinese, a large majority of French, German, American, Japanese and South-East Asian motorists are not ready to pay more than 400 euros in options when they buy a car, to acquire additional safety or entertainment equipment, or more expensive engines.
We also learn that the place of individual vehicles remains important among the different modes of transport, especially in the United States. A trend amplified by the recent health crisis, which has diverted users of public transport.
Deloitte is also looking into electric vehicles : interest in these remains low in France and the United States, where gasoline predominates and where only 7% and 5% (respectively) of users are considering an electric car for their next car purchase. On the other hand, it is progressing in particular in South Korea (23%), in China (17%) or in Germany (15%).
Respondents are interested in electric mobility for its lower cost in use, but also for environmental issues. Those who turn away point the finger at the low autonomy of the models, but also the lack of charging stations.
Source : Deloitte
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