After experiencing its heyday in the 80s and 90s, Mitsubishi is now only a shadow of itself. But the story of the diamond brand is no less fascinating.
Mitsubishi est one of the jewels of the Japanese automotive industry. Even if the brand is less sexy than twenty years ago, it remains very respectable and has a good reputation. The three linked red diamonds are known all over the world.
However, it is necessary turn to the maritime environment and go back to 1870 to know the origin of this logo. In the beginning, the founder of Mitsubishi, Iwasaki Yataro, owned a business operating steamboats. The ship’s flag was represented by the famous three diamonds.
But how did a boat operator find his name on automobiles? The answer is in one word: keiretsu. Mitsubishi very quickly became a huge conglomerate made up of several entities with cross-shareholdings between them. We will thus find the three diamonds in a bank, in a mining operation, in a chemical company, in aeronautics, on fans, video recorders, on trucks and, finally, on cars. We will then talk about Mitsubishi Motors.
But the brand is also sadly famous for having actively participated in the Japanese war effort during the Second World War. the fabulous hunter zero played a key role in the attack on Pearl Harbor and was the terror of the Allies in the Pacific.
When we think of Mitsu, we inevitably think of 4×4s swallowing sand dunes without flinching. It’s not for nothing that the Japanese manufacturer remains the undisputed record holder for victories in cars with no less than 12 triumphs and 150 (!) partial successes on the Dakar. Numbers that are not ready to be beaten. The brand also triumphed in WRC with, in particular, its famous Lancer, the different versions of which continue to delight enlightened rally drivers around the world.
But that would be to forget that Mitsubishi also gave birth to a few supercharged racers when the brand was still in vogue. We remember with emotion the marvelous and ultra-technological 3000GTthe cut Eclipse which has eclipsed more than one or even the small INVITE which featured one of the most compact V6s of all time. A time missed by many. Mitsubishi, wake up!
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