Car Fule

If the information had escaped you, the SsangYong brand no longer exists. At least not under this current name. At the start of 2023, it was bought by the Korean group KG Mobility, after decades of doubts. Third major korean automaker behind Hyundai and Kia (and formerly Daewoo), it specialized very early in SUVs and 4X4s. Remember the Rodius and Rexton of the 2010s, which had met with some success with us.

The brand is still available in France, but you probably hear very little about it? There value for money specialist suffered in recent years from multiple economic affronts and governance crises. Which did not allow to sufficiently expand the brand, or to reorient it strategically towards the path of success.

The return of SsangYong to the front of the stage

Its salvation finally came, after several successive takeovers, from the Korean group KG Mobility, which bought it in the summer of 2022. Since then, SsangYong’s future is finally starting to become clearer. November 11, his accounts went back into the green, and the governance under the aegis of KG reveals new features for the year 2023 which is starting. Several projects had been announced, including the KR10the future electric Korando.

The takeover by KG resulted in a name change for the brand ! The KG group had indeed felt that the name SsangYong was no longer sufficiently seller because of its many crises and hiccups. The brand has therefore become KG Mobility, and is now focusing more on electric mobility. The new SsangYong models were therefore to sport a new name, starting with the new Torres EVX, the first images of which have just been unveiled.

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SsangYong’s second electric model

Even if his move dates from before KG Mobility, the Torres embodies the renewal of the SsangYong brand. Unveiled in June 2022 only in the thermal version, it is a large SUV with an adventurous look and a modern silhouette. The leap forward is immediate compared to the aging models of the range ! As wanted by KG Mobility, the brand must focus more on electric, to become more competitive. A few days before its official presentation at the Seoul Motor Show, the brand has unveiled the electric version of the Torres: the EVX!

Visually, it swaps its front face for a more electric style, with full grille and 100% LED headlamps. Note in passing the backlit grille! On board, the instrument cluster and infotainment screen are now combined in a large common digital panel. The steering wheel, however, still bears the SsangYong logo, a sign that the name is changing, but not brand identity ! Appointment next March 30 to discover it from every angle. KG will reveal in quick succession 23 different designs!