Car Fule

Launched in 2008, the Peugeot 3008 is one of the flagship models of the lion brand: the compact SUV was renewed in 2016, with a second generation which is therefore about to celebrate its 7th anniversary. But Peugeot is already preparing its replacement: it will officially be unveiled in September 2023before being marketed in 2024.

To help us wait, the Sochaux firm is preparing several communication operations around its future compact SUV, which this time will be based on the new STLA Medium platform, and which will be equipped for the first time with 100% electric engines.

Peugeot 3008: a communication operation

With the #CamoCatch operation, Peugeot is offering brand fans and design enthusiasts choose the camouflage modifications of the prototypes of the future Peugeot 3008 IIIwhich will be circulating this summer on the roads of various European countries, to finalize its development and carry out the final tests in real traffic conditions.

Whereas in the past, car manufacturers developed their future models in the greatest secrecy, camouflaged prototypes are now the subject of communication campaigns, which makes it possible to “tease” the public and get people talking about future models. come.

This operation is launched by Peugeot on social networks (Facebook, Instagram, Twitter and LinkedIn): from May 15 to 31, 2023the public can vote for their favorite colored camouflage, among the 10 patterns offered by Peugeot designers in collaboration with young artists.

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Peugeot 3008: a collaborative teaser

THE 6 camouflages that will receive the most votes will be manufactured in June, and will be stuck on the prototypes of the future 3008, which will be used on the road.

Indeed, between the July 1 and August 15, 2023the prototypes of the future Peugeot 3008 thus camouflaged drive on the open road in Europe: Internet users are invited to take a photo of them to publish them on social networks, with the hashtag #CamoCatch.

Peugeot will select several participants who will have published photos of the new camouflaged vehicle on this hashtag, and will invite them to come and try the new Peugeot 3008 in preview, at the beginning of 2024.