In very good place in the ranking of the best-selling cars, the MG4 is very popular. But how is this done?
A few decades ago, MG was still a British brand marketing small and adorable roadsters. But things have changed and the firm has also evolved. In the meantime, it was bought by the Chinese group SAIC and underwent a major metamorphosis, in order to attract current customers. And above all, become more profitable than ever. This is how the manufacturer made its big comeback on the European market, after more than 15 years of absence. First with SUVs like the ZS and other EHS as well as with a station wagon, the MG5. But it’s really the MG4 that changed the game for the Chinese brand.
( Ecological bonus: what evolves in 2023)
Discover the new ecological bonus scale, in force from 1 January 2023. pic.twitter.com/nAJKspoSMY
— Watèa (@WateaEA) November 24, 2022
Today, the electric compact even dethrones the Tesla Model 3 in the ranking of sales in Europe and posted very good progress in registrations in Europe. So much so that she was even placed on the 3rd step of the podium, that is to say! But what is the reason for this immense and so rapid success? In fact, there are several. Obviously starting with its price positioning. Indeed, the star of the Chinese brand starts below 30,000 euros by deducting the ecological bonus of 5,000 euros. Which makes it one of the cheapest electrics on the market today, below the Mégane E-Tech and the Tesla Model 3.
But that’s obviously not all. Because if the compact also seduces, it is by its electric motorization, obviously very popular at the moment. Not to mention its technological endowment, very generous in relation to its price. Finishes are also more than correct, while the road behavior is up to expectations, especially for such an advantageous price. Finally, the style also appeals to customers, even if that remains very subjective. But on the whole, it seems to have everyone in agreement.
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