Bentley reports slightly lower first-half sales

Bentley announces good sales scores in the first half of 2023, despite a very slight drop. The Bentayga remains the absolute bestseller in the luxury division of the Volkswagen Group.

Pour Bentley, success is always there! The luxury car manufacturer announced very good results for the first six months of the year. The luxury division of the Volkswagen group has thus indicated having sold 7,096 vehicles during the first half of 2023, down slightly by 4% compared to the same period in 2022. that our current order rate is good, it is down slightly compared to records achieved in some of our major markets last year,” said Adrian Hallmark, PDG de Bentleyin a statement.

The Bentayga, still a bestseller

In details, sales are down slightly in China and Europe, and stagnated in the United States. A shortfall for the one who is the first world market for Bentley! THE Bentaygaits ultra-luxury SUV, remained the best-selling model in the first half, representing 44% of its sales ! Bentley was one of the first high-end manufacturers to offer a luxury SUV (excluding premium BMW, Audi and Mercedes-Benz of course). He is followed in the ranking by the Continental GT Coupe and Convertible who made 1/3 of annual sales (32%). The success of the model does not weaken, while the brand had been the first to offer a “Grand Tourer” de luxe in 2003, 5 before Rolls-Royce responded with its Phantom Coupé. Finally, the large Flying Spur executive sedan followedwith 24% of sales.

Personalization attracts crowds

This good health of Bentley is also to be put on the account of Mulliner, its personalization department. Bentley has increasingly focused on customization, from hand-stitched leather seats to koa wood finishes. From the whimsical colors of the upholstery to the bespoke engravings in the cabin! An operation that allows greatly increase the selling price means of the models. Bentley estimated this gain d’environ 30% on the value of a car, or 220,000 euros on averagecompared to 170,000 euros in 2018. The original creations of Mulliner, the roadster Chimneys and the Batur coupe also brought their stone to the building! The brand continues its formidable ascensionin a market where there are also Rolls-Royce (BMW group) and versions Maybach of the most luxurious Mercedes models.

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