Absent from the French market since 2016, Lancia is preparing to make its comeback here next year.
It has already been seven years since Lancia left the French market, deemed too unprofitable while the Italian firm was struggling to establish itself there. Especially against Fiat, whose 500 is a hit and continues to attract customers since the arrival of its new 100% electric generation. Since 2016, Lancia has only been present in its native market, namely Italy. But since the creation of the Stellantis group, of which the manufacturer is a part, its future seems very bright. Indeed, Carlos Tavares is keen to resurrect the brand from its ashes, giving it a new life in Europe.
“Tech à porter. Wireless technology. Uncompromising elegance.”
Discover the new Ypsilon Range, available from today at Lancia dealers and online.
Ever more connected, ever more efficient, even more stylish.https://t.co/9hXLk2hptI#LanciaTechAPorter #NuovaGammaYpsilon pic.twitter.com/Vlz1uaUfj8
— Lancia (@lancia_official) September 7, 2023
From next year, the manufacturer will therefore make its comeback, as well as in several countries of the Old Continent, as explained by Joël Vérany, general manager of premium brands at Stellantis. The latter explains in fact that Germany, Spain, PortugalBelgium and the Netherlands are concerned, because they are “ where the appetite for Italian brands, whatever the field, is important“. But then, what will be the first car to sign the manufacturer’s return to France? Well it seems that it is abouta B-segment compact, which will take the name Ypsilon. It will then be a new generation, since the current one is still marketed in Italy.
The latter will therefore arrive in the manufacturer’s range next year. But what will its technical sheet be? If we do not yet know it in the smallest details, we know that this new arrival will be based on the platform of the Fiat 600e and other Jeep Avenger. It should logically inherit their electric engine but will also be available in thermal. Later, from 2026, the brand will only launch 100% electric models in its catalog, with a C-segment sedan called Gamma.
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