Categories: News

A tailor-made DS 9 for the Tour d’Argent in Paris

For the reopening of the Tour d’Argent, DS Automobiles has joined forces with the emblematic Parisian establishment, with a DS 9 to support its prestigious clients.

The Silver tower is an essential establishment in Paris: founded in 1582, with an exceptional view of the Seine and Notre-Dame de Paris Cathedral, this restaurant reopens after more than a year of work. DS Automobiles has carried out a tailor-made DS 9 for the occasion.

“Being associated with the rebirth of the Tour d’Argent, the oldest restaurant in Paris, an emblem of gastronomy and a center of French know-how, is a source of pride for DS Automobiles. Together, we contribute – each in our respective fields – to the influence of the French art of living throughout the world.”declared on this occasion Olivier François, Managing Director of DS Automobiles.

A partnership with the Tour d’Argent in Paris

An emblematic place for culinary art in the heart of Paris, the Silver tower is part of the history of French gastronomy, and has one of the most prestigious cellars in the world, with nearly 300,000 bottles. The world’s greatest celebrities, artists, writers and heads of state, have visited this establishment, classified Three Stars by the Michelin Guide for the first time in 1933.

After more than a year of work, led by architect Franklin Azzi, the Tour d’Argent reopened its doors this summer, accompanied by its Chef Yannick Franques who will offer new recipes. On the fifth floor of the Tower, there is a new Appartementdesigned with the finest French craftsmen and synonymous with excellence and conviviality.

A unique copy of the DS 9 for the Tour d’Argent

Visitors are invited to experience Parisian hospitality and the art of living, and this is how DS Automobiles has joined forces with the Tour d’Argent to support its most prestigious clients. The brand has in fact achieved a DS 9 Opera E-Tense 250 chcovered in Midnight Blue, accompanied by the “Tour d’Argent” signature and the house’s coat of arms.

The interior focuses on elegance and comfort, with Basalt Black Nappa leather seats with “watch strap” design, heated, massaging and ventilated. In the second row, there is a central armrest and specific Lounge headrests, developed by the master saddle makers at DS Automobiles. Comfort is accentuated by reinforced insulation thanks to the laminated side windows and the acoustic windshield, without forgetting its suspension controlled by a camera which reads the imperfections of the road.

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