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Neo Motors: towards a first Moroccan electric car

Neo Motors, a Moroccan car manufacturer, is preparing to launch its first model, and also wants to produce electric cars.

The Morocco has become an essential destination for the automobile industry: in fact, the North African country attracts investments from many automobile manufacturers, thanks to cheaper labor costs and free trade agreements with Europe, which allow them to optimize their margins. This is how the Renault and Stellantis (PSA) groups established themselves in Morocco, which notably produce the Dacia Sandero, Renault Express, Peugeot 208 and other Citroën Amis.

But until now, Moroccan car manufacturers have been absent from the international automobile scene. If Atlas E-Mobility Group recently announced the arrival of a 100% electric model, it is Neo Motorslocated in the Rabat region, which claims the status of first car manufacturer in Moroccowith the imminent launch of its very first model.

Neo Motors: a thermal urban SUV to start with

Soberly baptized Neo, Neo Motors’ first car is an urban SUV with muscular lines, which has the particularity of offering a very varied palette of colors, with names inspired by the cities of Morocco. Inside, we find some comfort equipment such as air conditioning, electric windows, and a multimedia system compatible with Apple CarPlay and Android Auto.

For the moment, we find under its hood two original Peugeot engines : a 1.6-liter four-cylinder developing 115 horsepower and 150 Nm of torque, which has a consumption of 4.8 l/100 km, as well as a 1.2-liter three-cylinder developing 82 horsepower and 118 Nm of torque , which also displays a consumption of 4.8 l/100 km.

Electric cars in the viewfinder

Depending on the version, the prices of the Neo vary between 165,000 and 195,000 Moroccan dirhams, the equivalent of approximately 15,000 to 17,700 euros. According to the CEO and co-founder of Neo Motors, the model remains accessible and offers good value for money: “Moroccans are very demanding. They want quality, safety and reliability”précise Nassim Belkhayat.

The vehicles are assembled manually using an “artisanal” process within the Neo Motors factory located in Aïn Aouda, in the Rabat region. The boss of Neo Motors predicts that the annual production capacity will reach 5,000 copies within 2 years, but in the long term, it is rather the figure of 27,000 vehicles which is targeted: for this, the Moroccan firm will invest around 27.5 million euros, in addition to the 11 million euros invested during the start-up phase of the company.

Neo Motors will continue its development by focusing on electrification, and wishes to manufacture automobile components, as well as produce vehicles with 100% electric engines.

Read also :
• Electric car: the models that are a hit in France!
• A start-up raises 59 million for a battery that recharges in 5 minutes!
• Match: Three mini electric city cars for long-term rental


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