Categories: News

These two car brands will disappear from the European market

The Chinese car manufacturer Great Wall Motor will abandon the Ora and Wey brands in Europe: the recently launched models will be integrated into the GWM range.

At last year’s Paris Motor Show, Asian brands made their entry into the European market with great fanfare. Among Chinese manufacturers, Great Wall Motors presented two new brands on the Old Continent: Ora and Wey, with the electric city car Ora Cat, the electric sedan The Next Ora Cat, as well as the SUVs Wey Coffee 01 and Wey Coffee 02.

Unfortunately, the models have not benefited from the popularity of their competitors on the European market: for example, the 100% electric Fiat 500 recorded nearly 18,000 new registrations in 2023, compared to only 4,000 for the Ora Cat… Worse again, only 14 copies of Wey Coffee 01 were sold, and 30 copies of Wey Coffee 02!

End clap for Ora and Wey on the European market

This is probably why the Great Wall Motors group decided to retire the two brands Ora and Wey on the European market. However, the models of the two brands are not disappearing: they will be integrated into the GWM brand range, from the initials of Great Wall Motors. Enough to greatly simplify the offer of the Chinese manufacturer, which must find a place among the many new brands of electric cars on the market.

L’Time Cat will now be marketed under the name GWM Ora 03 while the sedan The Next Ora Cat will be put on sale under the name GWM Ora 07. The two models Wey Coffee 01 et Wey Coffee 02 will be renamed respectively to GWM Wey 05 et GWM Wey 03. To maintain consistency in its range, the numbers will now designate the size of the model.

New models coming for GWM in Europe

The adventure does not stop there for Ora and Wey, with new products to come within the GWM range. Indeed, Great Wall Motors intends to market a complete range of 100% electric models which are aimed at an audience keen on quality and new technologies.

The launch of the GWM Wey 03 plug-in hybrid SUV and the GWM Ora 07 sedan are expected for the next year in Europe, and the GWM range should be enriched with at least one new model for 2025.

Already present in Germany, Ireland, the United Kingdom and Sweden, Great Wall Motors will soon expand into other European markets including Spain, Italy, Portugal, Belgium, Luxembourg, the Netherlands, Austria, Switzerland, Denmark, Iceland and Bulgaria.

Read also :
• Seres: the new Chinese electrical brand imported into France
• The secrets of an electric car sold for less than €5,000!
• Nio: the Chinese electric outsider who wants to counter Tesla!


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