Categories: News

Domino’s pizza offers pepperoni-scented car air fresheners

Will the biggest Domino’s Pizza fans go so far as to fill their car with the smell of pepperoni pizza?

Fast food chains seem to be increasing the number of original marketing campaigns at the moment. A few days ago, McDonald’s announced the launch of a Plymouth Barracuda tour throughout the United States. Passers-by who come across this American can receive gifts, if they are quick enough to scan the car’s code. In Australia, Domino’s Pizza also innovated in terms of communication.

Domino’s Pizza Australia is set to tantalize the senses of pizza lovers by offering them a rather surprising object for their vehicle. The American company plans to launch a limited edition car air fresheners. More than an air freshener, this object would diffuse the smell of pepperoni pizza, one of his most famous recipes.

An air freshener to perfume your car with the smell of pepperoni, Domino’s Pizza style

Car air fresheners tend to be controversial. While they are useful for some motorists, others cannot stand the smell they give off. A priori, the problem should be the same with the air freshener as Domino’s Pizza Australia wants to market. It will give the car of the driver who installs it a real smell of pizza.

However, it should please Domino’s pizza fans, of whom there are still many around the world. The company’s financial results have in fact been constantly increasing for several years, which confirms the attractiveness of the channel. To get this car air freshener, you will have to buy a large pizza in Australian restaurants.

A series limited to 30,000 products

According to the Australian media 7newsthis amazing car air freshener will only be available within the limit of 30,000 products throughout Australia. To have a chance of winning it, you will also have to make your pizza purchase on a Friday. Choosing pepperoni pizza for this car air freshener may seem strange.

But it is also one of Domino’s Pizza’s most popular pizzas. The most loyal customers of the chain will they go so far as to perfume their car with this smell? In any case, the idea has the merit of being original. This is also not the first time that the fast-food chain has launched into derivative products. A few years earlier, a Rolex watch marked with its logo was even sold.

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