Categories: Environment

Ford is developing a low-cost electric platform

Ford has been working in secrecy for two years on a low-cost electric platform capable of generating multiple models.

Ford has swiftly implemented its new electric strategy following the announcement. It appears that the brand has been diligently working on this strategy in secrecy for quite some time…

“This flexible platform will serve as a basis for several vehicles”

The electrification of Ford’s vehicle range has encountered challenges. The F-150 Lightning and Mustang Mach-E have struggled to generate substantial revenue for the company. Additionally, the launch of the new Explorer SUV, based on a Volkswagen architecture to reduce production costs, has been delayed. However, Ford has taken proactive steps to address these challenges. For the past two years in secret, the brand with the blue oval has been working tirelessly on a new electric platform that will produce low-cost models! “Yes, multiple models,” as explained by Jim Farley, president of Ford: ” this flexible platform will not only serve as the foundation for different vehicle types, but will also leverage software and services that we currently offer in the professional range “. This new architecture will enable the American manufacturer to compete with ” Affordable Tesla and Chinese manufacturers.” We await further details eagerly. Above all, we must acknowledge that while Ford’s initial electric model, the Mustang Mach-E SUV, was convincing, the manufacturer has struggled to maintain its momentum…

An electric Ford for less than €25,000?

Presently, Ford offers four 100% electric models: The F-150 Lightning, Mustang Mach-E, E-Tourneo Custom, and Explorer. However, only one of these models is currently available for purchase in France. The pick-up is primarily intended for the American market. As for the E-Tourneo Custom and the smaller Explorer SUV, although they have been announced and presented, they are not yet available for purchase from a dealership. The only 100% electric vehicle that can currently be purchased in a Ford showroom is the Mustang Mach-E SUV. Unfortunately, we cannot categorize it as an affordable electric with a starting price slightly above €50,000 in France. As for its smaller counterpart, the Explorer, while its initial price was announced to be below €45,000 during its launch, it is highly desired today! Worse, the starting price of many of its direct competitors has decreased since its official announcement in March 2023… It is therefore crucial for Ford to offer more affordable electric models, a goal that the manufacturer aims to achieve with its new platform. Why not envision an electric Ford for less than €25,000? to compete with the Dacia Spring, Renault 5, Citroën ë-C3, and other Volkswagen ID.2 models in Europe?

We’re eager to see the type of model that this new electric platform will produce. Why not a modern descendant of the Focus, or better yet, the Fiesta! Unfortunately, we will have to wait a bit longer before discovering, as vehicles based on this new architecture will not be introduced until 2025, or possibly 2026.

Read also :

Ford backtracks on electric cars

Ford Puma electric: what we already know

Ford Capri: what we already know

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