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Lotus is preparing to unveil its new electric SUV: Type 134

Lotus will soon unveil the Type 134, an electric SUV aimed at competing with the Porsche Macan. As part of Lotus’ strategy with five electric vehicles by 2027, the Type 134 will share its platform with the Lotus Eletre.

The Porsche Macan (maybe) has some concerns to worry about

Lotus is set to shake the foundations of the electric SUV market with the imminent reveal of its new model, the mysterious Type 134. A real gem which enters into competition with the formidable Porsche Macan, which has also just been freshly updated. This announcement is part of Lotus’ strategy, which plans to unveil no less than five electric vehicles by 2027.
This SUV, whose name remains carefully guarded until its major world premiere scheduled for later this year, is positioned on a compact version of the platform used by the Lotus Eletre.

What’s new ?

At the Emeya UK launch, the brand spoke about its future model and explained that the challenge lay in designing a vehicle that is both attractive and capable of carving out a place for itself in an already well-established segment.“The D-segment SUV is a very large market, and that makes the Type 134 one of the most challenging products we will make. To achieve high volume, we need to create a product that is as compelling as possible,” explained Ben Payne, the man at the head of design. “The approach will be an evolution of the Lotus language and DNA, but with perhaps a little purer expression. We have to balance usability, practicality and performance, but we have to create something unique that stands out.”
The mysterious image released by Lotus only reveals the distinctive design of the SUV’s headlights, leaving the rest of the vehicle in shadow. This new addition to Lotus’ electric range will embody innovation while preserving the British brand’s signature DNA.

A CAPITAL SUV

The Type 134 is of significant importance in Lotus’ sales strategy, aimed at producing 150,000 cars per year by 2028. Mike Johnstone, commercial director of the brand, highlighted that this model will be a real catalyst for the second phase of growth of the company. The brand’s current sales results are already quite remarkable. In October 2023, the brand even recorded a 43% increase in sales compared to the results of the previous month. Lotus seeks to differentiate itself by highlighting the power of its brand, benefiting from 75 years of history.

For Lotus, talking about the brand’s spirit will be key to standing out in an increasingly crowded market.

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