Categories: Environment

“Zero emissions”: a name considered misleading?

Two advertisements from BMW and MG have been banned. The name “zero emissions” used to describe electric cars is considered misleading.

Two ads from the brands BMW and MG have been prohibited in the United Kingdom. The use of the term “zero emissions” to describe electric cars has been deemed to be misleading. This information was reported by the media outlet Auto Express. The issue of electric car pollution continues to be a subject of debate.

Two Adverts Banned in the UK

Similar to France, the United Kingdom has an entity responsible for regulating advertising to prevent deception about the products being promoted.
In the case of our British neighbors, this entity is called the ASA, which stands for Advertising Standards Authority. … [truncated for brevity] …

In France, the entity responsible for monitoring the content of advertisements is called l’ARPP, which stands for the Professional Advertising Regulation Authority.

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